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More Than Just a Name: Citadel Partners

When Citadel Partners’ Managing Partners Scott Morse and Scott Jessen made the decision to start their own firm, the long-time business partners knew that even beyond having a collaborative company culture, they needed a business name that defines who they are as people and as business partners. Creating an identity that stands out from the competition while also serving as the foundation of the company’s operations and brand identity were extremely important to them.

This is the genesis of Citadel Partners.

It was December of 2011 when the duo finalized their decision to leave the big box commercial real estate realm and start their own venture. “We made the choice to leave the global platform because we wanted to blend the best of the institutional and entrepreneurial platforms into our advisory firm and offer clients a more flexible, agile and results-oriented approach,” Jessen says.

There were so many facets of starting a new company that had to be addressed: what will the logo be, where will we office and, most importantly, what are we going to call ourselves, Jessen says.

“We had to dig deep and really examine what our clients say about us while also looking at the most desirable traits that we want in the partners we work with,” Jessen adds. “What we learned is that people think of us as a solutions-based, don’t-give-up-kind of group.”

As the duo considered how to describe that collective warrior’s mentality, they immediately thought of a warship and its citadel, which is where a ship is the most heavily armed and protects its vital systems.

“Once we decided on Citadel, it was just a natural addition to add Partners,” Jessen explains. “We have been partnering on deals for almost three decades and we value serving as partners to our clients. The definition of partners means two parties at risk for a common goal and that exemplifies our style. In the past, we have represented both the institutional and entrepreneurial clients, and we are well versed to serve both forms of corporate ownership.”

“The team at Citadel Partners uses all of our integrated resources to serve, strengthen and protect our client-partners’ best interests,” Morse says. “We always begin our work with a client discovery process to learn the strategic business initiatives they are trying to achieve and the relationship those plans play in their use of real estate. This strategic approach married with a warrior’s never-give-up attitude is what sets us apart from the competition.”

About Citadel Partners

Citadel Partners is a real estate advisory firm providing creative real estate solutions through its office and industrial occupier and asset services industry verticals. With offices in Dallas and Fort Worth, Citadel Partners is fully equipped to serve local, regional, and national clients with its agile, highly responsive strategy-based services to improve clients’ profitability, productivity, and flexibility. Through its unique focus on business drivers, the Citadel Partners team knows how and where real estate can add value to clients’ brands, employees, and client base. For more information, visit citadelpartnersus.com and follow Citadel Partners on Facebook, Instagram, LinkedIn, and Twitter.